The plan for
four chairs

What you get, what it costs, and where it starts.

Prepared for Ish and Abe
Urban Summit Media   |   14 September 2026

How this goes

Twenty minutes,
then a decision.

01
What I found since we spoke
Two things under the hood of your website that are working against your reviews.
02
What the investment is for each piece, in one place
Ads, social two ways, Google and the site, and the front desk.
03
What I need from you
Your real ticket prices, a yes or no on being on camera, and an honest read on the fit, both ways.
What you told me you are building

A self-sustaining shop,
with you on the clients.

In the building, on your clients
The chair is yours. The phone, the posting and the follow-up are not.
A front desk that is not you
Calls answered, bookings taken, nobody putting down the clippers to grab the phone.
Every chair full
Walk-ins and bookings deep enough that a slow Tuesday still pays.
Barbers busy and paid
A full book is the only retention plan that works, and the free training keeps the bench deep.

Not carrying everything, and not out of the building either. A shop that sustains itself while you cut.

Where it stands today

Four chairs, nobody in them.

Classic Society Barbers, a cut in progress with the chairs behind
Empty
Empty
Empty
Empty
Sept to Xmas
Your slowest stretch, started last week
400+
Five-star reviews carrying the shop
Your numbers

What four full chairs are worth.

$6,720
A week, at full book
$94,080
Through Christmas, 14 weeks
What I found, part one

Google thinks you are a different shop in Elgin.

What a customer seesWhat your site tells Google
NameClassic Society BarbersSauvage Barber Parlor
Address7020 Huntley Rd, Carpentersville240 Randall Rd, Elgin
Phone(224) 802-8133224-760-7932
Instagramclassicsociety_barberssauvagebarbers
HoursTue to Fri 10 to 7, Sat 9 to 3Opens 10:00, closes 07:00
"@type": "HairSalon", "name": "Sauvage Barber Parlor", "address": { "streetAddress": "240 Randall Rd", "addressLocality": "Elgin", "postalCode": "60177" }, "telephone": "224-760-7932", "email": "a…@sauvagebarber.com", "sameAs": [ "instagram.com/sauvagebarbers" ], "opens": "10:00", "closes": "07:00"

Pulled from your live homepage this week. Your reviews are ranking you in spite of your website, not because of it.

What I found, part two. Google's mobile test, 7 September

Google's test: 7.6 seconds before anything shows.

classicsocietybarbers.com on a phone
0.0s
Google's test phone, slow 4G
7.6s
Until the first thing appears
2.2 MB
Autoplay video before anything loads
3.9 MB
Total page, 100 requests
None
Meta pixel installed

Google runs every site on a mid-range phone on 4G. That is the customer who tapped your ad from the car, not you on the shop wifi. Most of them leave before three seconds, and an ad sent there today has nothing to measure with.

Last week, in one line

Content was never the problem. Here is what changes.

Classic Society Barbers on Instagram
786
Followers
6
Posts in the last 18 days
01
Reels first, hook in the first second
Before and after cuts, chair POV, the free training on camera. Built to stop a thumb, not to fill a grid.
02
Sixteen posts a month, on a schedule
Ten video, six stills, posted when the feed is busy, not when there is a gap in the day.
03
Every post works twice
The best post each month becomes the ad. The same footage posts to Google. DMs asking "how much" get answered in seconds.
The plan, in one row

Five pieces. One machine.

01
Reach
The problemFour empty chairs, nobody new seeing the shop
Meta ads in a ten-mile radius, every day of the slow season
02
Keep
The problemSix posts in 18 days, seen by the same 786 people
16 posts a month, Reels first, and the best one becomes the ad
03
Catch
The problem7.6 seconds of black screen, then a lead who does not book goes cold
A fast page with your booking button, and a text inside 60 seconds
04
Found
The problemGoogle is told you are in Elgin
Profile and site fixed so 400 reviews rank the right shop
05
Front desk
The problemCalls ring out while everyone is mid-cut
Every missed call texted back, or answered for you

Ads bring them. The posts keep them. The page and the text catch them. Google finds them. The desk answers them. Each one is priced on its own from here.

Piece one, reach: Meta ads management

Where I would put you: Growth.

Growth
The lead machine.
$997 /mo
90-day partnership
  • Ad account and pixel built in your name, yours to keep, live within 7 days of access
  • 10+ creatives a month, written and produced, one campaign live every day, never restarted
  • Every lead texted inside 60 seconds, then worked on a follow-up sequence
  • A conversion page built for the campaign, 90+ on Google's speed test, your booking button on it
  • Unlimited creative revisions, 72-hour turnaround
  • Leads pushed into your CRM, weekly and monthly reporting, bi-weekly strategy call
The other two ways to run it

Launch and Command.

Launch
The visibility machine.
$747 /mo
90-day partnership
  • Ad account and pixel built in your name, yours to keep
  • 10+ creatives a month, written and produced
  • One campaign, live every day, never restarted
  • 50-mile competitor ads analysis
  • Weekly and monthly reporting, monthly call
  • Live within 7 days of access
  • Setup fee waived, a $500 value
Command
The booking machine.
$1,497 /mo
180-day partnership
  • Everything in Growth
  • Booking straight onto your calendar from the ad
  • Google Business Profile posting
  • Google review funnel
  • 48-hour turnaround on new creative
  • Site set up for AI search tools
  • Relay and NFC cards free for the term
Piece two, keep them: social media management

Where I would put you: Momentum.

Momentum
You show up every week, and Google sees it too.
$847$597 /mo
90-day partnership
  • 16 posts a month, 10 of them video
  • 2 filming visits a month, 2 hours each
  • A shot list every two weeks, with named prompts
  • Instagram and Facebook, captions written, comments and DMs answered
  • Full DM automation: keyword flows and story-reply triggers
  • Google Business Profile posting
  • A month of content approved in one sitting, monthly strategy call and report
  • Page setup and feed cleanup free, a $247 value

Same posts either way. The difference is who holds the camera. Social bills from month one, because filming starts month one.

The other two levels

Presence and Signature.

Presence
Your page stops looking abandoned.
$547$397 /mo
90-day partnership
  • 12 posts a month, 6 of them video
  • 1 filming visit a month, 2 hours on site
  • A shot list on the 1st, with named prompts
  • Instagram and Facebook, captions written, comments and DMs answered
  • Auto-reply on your most-asked question
  • Page setup and feed cleanup free, a $247 value
Signature
Your work becomes the reason people call.
$1,097$847 /mo
180-day partnership
  • 20 posts a month, 12 of them video
  • 2 filming visits a month, around your bookings
  • A weekly shot list
  • Everything in Momentum
  • A third platform, TikTok or YouTube Shorts
  • AI replies to DMs day and night, leads into your CRM
  • A long-form shop story every quarter

Same posts either way. The difference is who holds the camera. Social bills from month one, because filming starts month one.

Momentum, on the calendar

What a month looks like.

Mon
Tue
Wed
Thu
Fri
Sat
Sun
Film
Reel
Photo
Reel
Reel
Photo
Reel
Reel
Photo
Reel
Film
Reel
Photo
Reel
Reel
Photo
Reel
Reel
Photo
Reel
16 posts
10 video
2 filming days
4 Google posts
Classic Society BarbersSponsored
Grew it out? Good. Scissor work is what we do, and we do more of it than any shop around. Carpentersville, four chairs, book in under a minute.
Scissor work at Classic Society Barbers
classicsocietybarbers.com
Book your chair
Book Now

The filming day feeds both. Your best post of the month becomes the ad. That is why the two together cost less than the two apart.

Both together

Growth and Momentum, one number.

The four-chair plan
$1,647$1,397 /mo
Separately $1,844$1,594 a month. 90-day partnership after the free month.
  • Meta Ads Growth: ads, fast page with your booking, 60-second text follow-up, CRM
  • Social Momentum: 16 posts, 10 video, DM automation, Google posting
  • Google Business Profile Management included, a $197/mo value
  • Month one of ads management on me
  • Ad spend, $20 to $30 a day, from day one
Month one, what you actually pay
Ads management $0
Social Momentum $847$597
Google profile management $0
Ad spend, to Meta $600 to $900
Then, month two on $1,647$1,397 /mo
Piece four, found: Google and the site

Tell Google who you actually are.

What Google reads todayAfter the fix
NameSauvage Barber ParlorClassic Society Barbers
Address240 Randall Rd, Elgin7020 Huntley Rd Unit 4, Carpentersville
Phone224-760-7932(224) 802-8133, matched on every directory Google checks
Load7.6 seconds on Google's mobile testUnder 3 seconds, 90+ on Google's speed test
Profile setup
$247 one-time
Listing verified, name, address and phone matched across directories, categories and hours set, tracking on the website button.
Website build
$747 one-time
Up to 5 pages, built for phones, the hidden text rewritten as you. Half to start, half at launch, or folded into the partnership and spread over the 90 days. Yours, on your domain.
Landing page
$0 with Growth
The page the ads land on, your booking button on it, built in week one. A $497 value, included.
Piece five, the front desk

How many calls ring out while you are mid-cut?

Tuesday 2:14 PM
Missed call, (847) 555-0164Every barber was cutting
2:14 PM, 9 seconds later
Hey, this is Classic Society Barbers. We were mid-cut and could not grab the phone. Book a chair here in under a minute, or text back and one of us will call you between clients.
Do you have anything today after 5?
Yes, 5:30 with Ish is open. Want it?
01
Missed-call text-back
The moment a call goes unanswered, a text goes out in your voice with the booking link. Every missed caller saved.
02
AI receptionist
Every call answered on the first ring, trained on your services, hours and prices. Takes the name and what they need, texts you the summary.
03
Appointment reminders
A text the night before and the morning of, in your voice. Fewer no-shows, fewer empty half-hours.
04
Calendar booking, per barber
Each barber with his own book, and the receptionist booking straight into it.

Quoted for your shop, after I see your call volume. The front desk you described, without the payroll seat.

If it is a yes

Live before the end of next week.

Days 1 to 7
Live
Pixel in, page built with your booking on it, first creatives from your feed, ads running in a ten-mile radius.
Month one
On me
Ads management free. Your card covers $20 to $30 a day to Meta. First filming day if you chose it.
Day 30
First report
Leads, bookings, cost per booking, and what the creative learned. In writing, then a call.
Day 90
Judge it on chairs
Not likes, not followers. How many of the four are full on a Tuesday at two.

Which chair do we fill first?

Sebastian Wojnarowicz815.893.9055
Emailsebastian.w@urbansummitmedia.com
Urban Summit MediaAlgonquin, IL